AI LinkedIn writer
[ CClarity ]
A tool that helps B2B founders write LinkedIn posts that don’t sound like AI. Yes, I see the irony.
Case study
Overview
CClarity helps B2B founders write LinkedIn posts that sound like them, not like AI. I designed a proposal for version 2.0: a new landing page, onboarding and the first-time app experience.
The problem
Founders have plenty of ideas and no time. Writing one good post takes an hour. Other AI tools are fast but sound like robots, and everyone can tell.
My role & team
Product designer on the version 2.0 proposal.
Process
- Started from customer pain points and wrote the page around them
- Turned each section into a reusable component: hero, pain points, solutions, testimonials, team, blog, FAQ
- Designed onboarding and the empty first-time state of the app
Key decisions
Lead with the pain
“Writing a LinkedIn post takes 1 hour or more.” “You’ve tried other tools but they sound like AI.” Founders nod, then keep scrolling.
Each feature answers one pain
Save your style answers “sounds like AI”. Drafts in seconds answers “takes an hour”. The hook helper answers “hooks are hard”.
Show the humans behind it
A team section with real backgrounds builds trust for an AI product better than another feature grid.
Screen by screen
Hero
“Create LinkedIn posts that don’t sound like AI”, with no credit card required.
Pain points and solutions
The three pains, then the features: drafts from your thoughts, saved writing style, an AI editor, and web search for facts.
Testimonials, team and FAQ
Real quotes, the founding team, and answers to the usual questions.
Onboarding
Sign up, sign in, password reset and the first time inside the app.
