ML engineering courses
[ Full Stack Data Science ]
A Vietnamese course site for machine learning engineers, plus merch and motion ads, for a school that teaches data science from an engineering angle.
Case study
Overview
Full Stack Data Science is a Vietnamese school for machine learning engineers. I designed the landing page, course pages, merch and motion ads.
The problem
Vietnamese learners have plenty of ML courses to choose from and not much to tell them apart. FSDS needed to show what makes it different: data science taught from an engineering point of view.
My role & team
UI/UX designer on the website and brand materials.
Process
- Designed the Vietnamese landing page and course detail page
- Built the page around real student reviews
- Designed merch for students and motion ads for social media
Key decisions
Tell a tiny story
The hero shows a chat between a student who thinks they’re the best AI researcher ever, panics about a deadline, and goes looking for a course they can trust. It makes people laugh, then it makes the point.
Let students talk
Long, honest reviews in Vietnamese do the selling. They’re more convincing than any headline I could write.
Screen by screen
Landing page
A discount banner, the headline about being good at ML and strong at engineering, the chat story, reviews, where students come from, and FAQ.
Course detail
What you learn, module by module.
Merch
A notebook, a mug and a keychain with the line “the only place teaching data science from an engineering perspective”.
Motion ads
Short animated ads for social media.
